Our Story

In 2012, two friends, Alvaro and Felipe, left their jobs in investment banking to start an MBA in New York. There they got obsessed with the start-up world and spent the first semester of school discussing business ideas.

They never expected to work in fashion, but a passion for great design and well made products led them to create Jimmy Lion. 

They noticed that socks have been generally neglected by the fashion industry. Most of the brands offer very limited options for socks compared to other accessories. Shocked by the lack of well designed socks and by the inaccessible prices of good quality socks they started Jimmy Lion.

meet the lions

ORIGINALLY FROM SPAIN, WE HAVE BEEN CLOSE FRIENDS FOR MANY YEARS. WE WORKED TOGETHER BEFORE MOVING TO NEW YORK TO GET OUR MBA’S. WE CREATED JIMMY LION TO SHARE OUR PASSION FOR PREMIUM QUALITY, COOL DESIGNS, AND SIMPLE BUT WELL-EXECUTED IDEAS.

CORE VALUES

We have four main values at Jimmy Lion:

  • 1. Amazing Quality

    Quality is our main priority. We use premium combed cotton and partner with top-notch manufacturers to create exceptionally comfortable socks.

  • 2. Great Design

    Our in-house design team focuses on creating original and unique patterns that you wouldn’t find elsewhere.

  • 3. Personal Approach

    Our success depends on how we interact with our customers, employees, suppliers and community. We consider them as part of our family.

  • 4. Collaborative Spirit

    Giving back is part of who we are. From partnering with NGOs to giving away socks to the homeless, we love to help the community.